Pinterest is a visual search engine that gathers 300M active users each month, and that number is growing. Among those users there are people with legal interests and needs. And what better way to get a fan-clients, than share your expertise, when they most need it, for free. Pinterest marketing allow you to share your content: blog posts, youtube videos, clients results, case studies with a huge audience who is looking for solutions for themselves.
In this article I want to show you an example how an immigration lawyer from San Diego, CA- Jacob Sapochnick was able to leverage Pinterest to grow his engagement on YouTube.
There are many options for free advertising, some prefer a blog section on a company website, some promote on Facebook, YouTube, Instagram. All platforms connect with potential clients and help grow your brand awareness.
And to all those platforms and all that content you can drive traffic from Pinterest completely for free. You just need to know how to set up the account properly so your content shows up on top of search results.
Jacob Sapochnick started his YouTube channel 12 years ago, managed to accumulate 21k subscribers and have videos that were seen 147k times. You see, immigration law is not only of interest to foreigners. The best performing video is actually “How to immigrate spouse from overseas”.
Providing free valuable information is growing his trust and ensures he gets clients reaching out to him daily as they want him as their legal representation.
I started working with Jacob on Aug 26th 2019. After review of what legal advice is available on Pinterest I quickly noticed that lawyers are not promoting on Pinterest. Within few weeks Jacob’s pins were already ranking on top of Pinterest search results, growing traffic to his YouTube channel.
Daily impressions grew from 20 to 1000 in 2 weeks.
Here I did a quick search under E2 visa on Pinterest and YouTube, and you can see Jacob’s is the obvious choice.
If you’d like to get results like Jacob, be one of the only few lawyers who know how to set up Pinterest and autmate it and get targeted traffic to your website and social media channels, than here is a free video I created that will help you understand the Pinterest marketing.
Nothing better than a win-win-win
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