To gain the most from Pinterest, you need to be pinning content all the time. Only then will you be able to develop SEO, increase visibility for your brand, and have any chance of going viral. You have two options: you can manually pin all your content or you can schedule Pinterest pins in advance with Pinterest automation software. The huge number of benefits for automatic pinning makes this decision an easy one.
1. Always Have Something to Post
With Pinterest automation, you can plan for months ahead. Never wake up realizing that you have nothing to pin that day. If you rush to create something quickly, the pin you choose may not meet your regular quality standards.
2. Avoid Mistakes
Working fast to meet deadlines and multitasking also increases the risk you’ll make a mistake. In the case of a Pinterest pin, this may mean forgetting certain hashtags you wanted to use or applying the wrong link.
3. Build Exposure for Your Brand
Pinterest scheduling allows you to post more content, therefore potentially expanding your reach. Guess what happens when your Pinterest followers see you consistently pinning worthwhile, interesting content? If you guessed, “they increasingly remember and trust my name and/or brand,” you are absolutely correct.
4. Improve Your Strategy
With pinning covered and off your to-do list, you’ll have time to think about other aspects of your strategy. For example, think about how other aspects of your business will improve as you use your extra time to more speedily respond to audience engagement.
5. Have More Time for Your Other Social Accounts
It’s often the case that Pinterest is just one platform in an overall social media strategy. When you schedule pins, you have more time to spend on putting your other platforms on the right track.
6. Gain More Time for Creating Content
You’ll also have more time to focus on your own unique content creation. This enables you to produce pins that lead to greater engagement and see better results.
7. Forgo Hiring a Virtual Assistant
Hiring a virtual assistant just to keep up with scheduling Pinterest is expensive. A scheduler tool helps you stay within your budget, allowing for a higher return on investment.
8. Better Organize Your Team
If multiple people on your team use your Pinterest account and create pins, scheduling will keep everyone on the same page.
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9. See the Big Picture
Plan what pins you are going to use to make sure there are no gaps in your strategy. Make sure you have pins driving traffic to all your content. It’s easy to miss something when you use manual pinning.
10. Drive More Traffic to Your Website
Better alignment in your strategy will mean more qualified traffic reaches your website. The more you pin, the more people you attract — that is the golden rule on Pinterest. If you don’t pin consistently your exposure won’t grow. Pinning with a scheduler can grow your impressions and referral traffic by hundreds of percent.
11. Whatever Happens, You Keep Pinning
No matter how busy you are, whether you have an emergency, or if you need to deal with something unexpected, your pins will hit Pinterest on schedule.
12. Never Miss a Post
Similarly, there is no risk that you’ll forget to pin something or be late posting. Always pin at the exact time you scheduled for the maximum results. If you are stuck in traffic or on the phone, your pins will show up on Pinterest on time.
13. Tailor Pins to Analytics
You can change your scheduling at any time, such as according to findings from analytics. You can use the time you save on manual pinning to perfect your pinning schedule and keywords, deciding which boards should stay, which should go, and which you should put more effort into.
14. Be Consistent
Users will always know when to expect a new pin from your brand. Pinning different pins will ensure you are not spamming their feed. It’s not always easy to track when and where you already pinned when you do it manually.
15. Take a Break
If you need to take some time off, your Pinterest strategy won’t suffer and your audience will stay engaged.
Now that it’s clear the right choice is to automate your Pinterest pinning, all that’s left is to choose from possible Pinterest automation tools. Look for a Pinterest scheduler with a simple setup, that requires the least amount of ongoing work on your end, and that provides you with the greatest number of benefits. The best Pinterest automation service will do more than just schedule pins: it will also monitor analytics, find ways to improve your strategy and keep your team on track.
Thanks for reading and watching! As always, let me know your thoughts. I’d love to hear from you. And if you found this slightly helpful, I’d appreciate if you could help me share with more people. Cheers!
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