So, you want your content to go viral. Pinterest is just the way to do it! The platform is growing exponentially and so should your traffic, brand and reputation. Going viral on Pinterest means your pin reaching more people than any of yours ever has. It means your pins finding its way far and wide beyond your followers.
Hitting over 80K views per day? Now that’s going viral. But how do you create a viral pin? I’m glad you asked. Like successful people, successful pins also have a few things in common. Does your pin have what it takes? The best pins share three key elements; they are beautiful, interesting and actionable.
To go viral, your pin needs to be eye-catching, have an evocative description and feature a strong call to action. Sharing your pins in groups with an audience that’s more than just your followers diversifies your views, and the more the merrier! Here’s how to create a viral pin.
1. Let Your Pins Be Vertical. And Long.
Pins on your screen are always arranged in columns and a vertical pin will stand out and be better laid out in a pinner’s screen. Almost everyone uses Pinterest on their phone, including you and me! We’ve all met that truncated pin you had to close up to view it in full – and rarely did.
It’s important that you have your pin size of ratio 2:3 or 1:2.1 (600×900 px or 600×1260 px) to make most use of the few milliseconds you have to make an impression. With the help of templates from Canva and Snappa.io, you can make just the right ratio out of your pins.
Ever felt like just one picture doesn’t fully convey your message? Worry not! Using long pins enables you to stack several images and tell your story in full.
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2. Better Graphics, More Views.
Did they say a photo is worth more than a hundred words? This can never be truer than on a visual-based machine, Pinterest. If you do your images right, you’ll have yourself to thank later.
You rarely struggle to read a blurry or hard to read image, you simply scroll and continue. So does your audience. To make the best out of graphics, high quality, attractive images come in handy.
3. Enticing Description
What’s likely to catch your attention, ‘50 things to see in Paris’ or ‘50 PLACES IN PARIS YOU CANNOT MISS’? I thought so too. A catchy description grabs attention and makes viewers curious; now that’s good for business.
Don’t forget to include keywords and hashtags naturally when telling viewers why your pin matters. With a more detailed description, your image becomes more helpful. More pinners will want to share.
4. The Headline
There’s rarely a second chance to make a first impression – Make your first the one. Creating a dazzling; a powerful, irresistible phrase commands power. Include powerful and relevant keywords written in an attractive font.
The example i mentioned in the video. Its not alway the truth that the big fonts get better results, in this case the most unreadable font got 47.9k impressions, 173 saves and 21 clicks to my site In this case the pin with the most clear text overlay performed the worst, got the lowest impressions and no saves nor clicks to my site.
A strong call to action conveys the action you expect your audience to take. It motivates them to click through to your site. Include ‘Check it out!’ ‘Call Now’ ‘Claim your free Bonus’ and more.
Thanks for reading and watching! As always, let me know your thoughts. I’d love to hear from you. And if you found this slightly helpful, I’d appreciate if you could help me share with more people. Cheers!
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