The simple answer is no, followers are not important for you to be successful on Pinterest.
I am the best example of this statement.
With only 4k followers on Pinterest, I am able to reach 6M users every month. And reach is what you should be after.
Having a lot of Pinterest followers doesn’t mean you’ll be successful. Look at the two examples below to see what I mean. I won’t reveal the names of the accounts (there’s no point).
Both the accounts have way more followers than I do, but their pins are visible to far less people.
Now, why is that?
How Pinterest Distributes Content?
Pinterest works by first showing content from the account’s followers. If the content gains traction — i.e., it gets repinned and clicked on — Pinterest knows that it is great content. And as Pinterest wants to share the best content with as many users as possible, it will distribute your content further than just your followers and the followers of the boards where your content was pinned.
You may be asking now: where is this content appearing?
When you open your Pinterest, the first thing you see is the smart feed. The smart feed consists of 3 chunks of content:
● What is currently trending? (This is where your content can show up — pretty nice, huh?)
● Content from the people you follow.
● Promoted content. (This is how Pinterest makes money.)
Plus, when you open a board and scroll down, you’ll see a list of suggested pins for the board. If your pin performs well with your followers, it may appear here. This helps you grow Pinterest followers, expand your reach, and increase your brand exposure.
Finally, when you save a pin, you see other pins you might like below.
You may also like (click on the image to read more)
Should You Mass Follow to Have Success on Pinterest?
Even if you decide to follow everyone on Pinterest and many of them follow you back, there’s a good chance they won’t save your pins or click on them. This means that there is little to no chance of your content reaching a wider audience.
There are tools available that allow you to follow thousands of accounts daily — many people even recommend these tools. My advice to you: be aware of who you listen to. Do they really know how to be successful on Pinterest? What results do they have? Everyone can have a theory, but results are what matters.
People on Fiverr may tell you to mass follow because “it works for them.” Make sure your decisions are based on facts and not empty promises. I’ll show you my results — ask them to show you theirs. Maybe they really do have better results. If so, let me know!
So, we’ve determined that it’s not about quantity of followers but quality. You may well ask now: but how am I going to get the right followers? Glad you asked — here’s a post explaining just that.
Thanks for reading and watching! As always, let me know your thoughts. I’d love to hear from you. And if you found this slightly helpful, I’d appreciate if you could help me share with more people. Cheers!
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